THE WISE CHOICEIDEAS TO EXECUTION
Our clients are coaches, consultants, and companies with vague ideas for getting their message out. Athenia creates marketing assets, architects and executes marketing and training strategies, and creates online training courses
Always Start with Content
Words matter. When you want to convey your best ideas, or persuade someone to take action, it’s the words that make that happen. Our copywriters work a little differently than others – they become your subject matter experts. They can pick out the little details that add kick to the copy, and pull out what makes <your thing> unique and irresistible. Content is what drives the marketing plan and feeds the marketing machine, so we work hard to get the blogs, articles, website pages, email sequences, and sales letters just right.
Finish with Flair
Sure. Content is king. But Images are queen. 👑 And we all know the queen does equal kingdom work and makes it look good. Images are what grab the attention of the reader, and contribute to the positive or negative impression of the message. They underscore the voice and tone and can be the tipping point between a merely interesting message and viral wildfire. Ask us about:
- Featured Images
- Branded Social Images
- Custom Pinterest Boards
- Instagram makeovers
We offer a free no-obligation content audit and report.
website copy makeovers
sales letters & funnels
video sales scripts
online course scripts
social media posts
content strategy audits
content calendar creation
ebooks & lead magnets
Branded social images
social media account makeovers
how we work
Plan, Research, Write, Repeat.
We approach content marketing in four steps. We start with strategy, defining your ideal clients, the message you want to convey, and the action you want them to take. Then we create a calendar based on your sales goals to work in concert with your offline efforts. After that, we fire up the old writing machine and produce the words. And finally, we create or source the right images to match the message.
Then we grab some coffee, and do it again.
We work with you to choose the channels, messages and calls to action to focus on.
We create a customized posting schedule based on your audience,
Following the calendar, we create blog posts, articles and other assets.
We craft graphics designed to interrupt your audience with your message.
old school meets new school
We Know Marketing
Nothing in marketing is new. Digital Marketing and Social Media are just new channels.
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